Tag Archives: blog Knoxville

Blogging for Business Why it Works

blogging for business

Blogging for business could be one of the most effective ways to optimize your business or organization online. When you blog for business, you can reach people that you may not reach on social media.

Unlike a personal blog, where you share details about your personal life, a business blog will highlight your company. You can talk about your products and services and explain why your business is the best.

Not everyone is on Twitter, Facebook, or Instagram, and if you have clients who would rather stay away from social media, start a business blog and be sure to ask your clients and customers to become fans of your blog.

If you follow the Knoxweb blog, you will know how important blogging for business really is, but there are some things about business blogging that you may not know.

Increase Web Traffic

Although you could pay for traffic with paid ads, or buy an email list, doing so will not increase your web traffic the way a business blog will. With a business blog, you are increasing your web traffic, as you are adding posts that will appear like pages on the search engines. If you can’t remember the last time you updated your About Us or Mission Statement pages, Google will have a hard time finding you. A new and fresh blog post will help the crawlers on the search engines boost your ranking.

SEO

Google rewards businesses and organizations that add new content on a regular basis. If you have a business blog that you write weekly or monthly posts for, you will see better SEO results.

According to Knoxweb every time you post a blog, another page is indexed on your website. That means you have another opportunity to raise your rank on the search engines and drive organic traffic to your site.

If you do have social media pages for your business, share your blogs as it helps to expose your company to an entirely different audience. With a business blog, you do not have to come up with unique content every time you write a post on your Facebook page or every time you tweet, all you have to do is share your weekly or monthly blog.

Establish Authority

A good business blog will answer the questions that your customers and leads have about your business. If you are in the service or sales industries, you will begin to see those leads become customers. Writing educational blogs for your company can help clear up things that may not be clearly understood in your About Us or Products and Services pages.

Long Term Results

After you have been blogging for business for a few months, you will notice a rise in your SEO giving you long-term results. Ask Knoxweb how you can create a blog for your business that will give you a leg up on the competition. Blogging for business really does work.

If you have been considering a blog for business, but don’t know where to start, call or click and schedule a no obligation consultation with the professional web design and web development company in Knoxville, Knoxweb. Knoxweb has the expertise and the experience to help you become an expert when it comes to blogging for business.

Call or click for a no obligation consultation today.

Build your Brand with Blog Writing

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When it comes to blog writing, Google has certainly changed over the years, but one thing that hasn’t is fresh content. If you do not have the time to update your blog at least once a month, you will start to see your ranking go down on the search engines. As Knoxweb explains, blog writing needs to be fresh, educational, informative and in some cases, entertaining.

The internet is like a graveyard when it comes to blogs with people updating when they feel like it. Unfortunately, that doesn’t work when it comes to blog writing for your business or organization. If you want your customers and potential clients to come back for more, it is important that you keep your blog updated with information that people actually want to read.

A blog is an easy to use, simple platform that connects you with your customers. Your blog should share relevant information that is timely. However, unless you have the time to do hours of research, which is something that Knoxweb can do, you will come up short.

Blog writing is your communication channel, and if it sitting on the World Wide Web in the blog graveyard, you will lose your search engine ranking.

Search engines love valuable and fresh content. Your blog is the fuel when it comes to SEO or Search Engine Optimization and those search engines will reward you when you keep your blog current.

Of course, you do not have to be a professional when it comes to blog writing, however, unless you have the time to write your blog and do the research, blog writing should be left to a company who can write timely blogs that are informative, SEO friendly and fresh.

According to a recent Hubspot survey, sixty percent of companies who blog, or hire a blog writing company, will get more clients and customers.

Your blog is the heart and soul of your online content efforts when it comes to marketing as it is fodder for your social media pages including LinkedIn, Twitter, and of course, Facebook. Your blog can also be useful for direct mail, e-books, and the newsletters that you email to your clients and customers each month.

Blog writing also gives your business or organization a voice giving you the ability to talk about new services or products and allows you to comment on market trends and news topics. Blog writing also allows you to show people what you and your company are about while growing your brand at the same time.

When you hire Knoxweb for blog writing, you can be assured that every blog will be written with keywords in mind. Keywords are what people type in the search bar when looking for something in particular on the net.

Blog writing helps you build relationships, confidence and sales as customers will think of you as a reliable source when it comes to information relevant to your particular industry. Blog writing also helps sharpen your focus while helping you stay ahead and on top of trends.

If you don’t have a blog, or have been less than diligent about your blog writing, schedule an appointment with Knoxweb who can help get you back on track when it comes to blog writing. Call or click today.

How A Business Blog Can Work for You

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Business blogs are great and can do wonders for your company or organization, but just make sure that you stick to business and keep out your personal stuff. A business blog is quite different from a personal blog, and according to Knoxweb can really help you increase your bottom line. In most cases, the audience of your business blog will be much different from the subscribers to your personal blog.

A personal blog is literally your own sacred space on the World Wide Web. A personal blog is used to tell anyone who will listen what you believe in, your ideas, tips, hobbies, recipes, and personal stories that relate to everyday life. A business blog is much the same, as you have your own special place on the internet, but it is used to present your company on the web.

Knoxweb explains that the idea behind a business blog is humanize your business. A business blog shows the world what you are like and will help you engage customers and potential clients.

For both personal and business blogs, you will need to have well thought out ideas before you start pounding on your keyboard. Starting a blog just to follow a trend could land you and your business in hot water. Make sure that you have intent and purpose before you start writing your business blog.

One of the most important things to remember about a business blog is your audience. If you own a restaurant, your business blog should talk about food, any special events coming up in the future, or any new items on your menu. If you own a storefront that sells products on the internet, you will want your business blog to focus on items that you want to sell.

The entire purpose of a business blog is to show your readers that you have a personal touch while engaging your followers at the same time.

Unlike a monologue, you will want your business blog to encourage readers to share and comment on their thoughts and ideas. Besides making your discussion more interactive, it is a way to encourage users to share ideas on what they would like to read about in your business blog.

A business blog attracts a more specialized audience, a niche audience that may be slightly pickier when it comes to the content in your business blog. A business blog needs to be more focused containing useful and valuable content that your readers can learn something from. Although your business blog is a form of advertising, it is important that you are not too promotional. You want to let your audience know the benefits of your products and services without trying to sound too salesy.

When you work with the team of professional business blog writers from Knoxweb everything will be taken into consideration including the content of your business blog that you want your customers and potential clients to know about.

A business blog really can help your business, but unless you have the time to write a bi-weekly, weekly, or even monthly business blog, it’s time to rethink your marketing strategy when it comes to a business blog that will actually work for your business or organization.

If you would like more information regarding a business blog, schedule an appointment with Knoxweb today.