Social Media Advertising Works Here’s Why

social media advertising

Social media advertising can be tricky, especially if you own and operate a small business.

Advertising on social media is an inexpensive way to market your business or organization, especially when you consider the fact that you can target your specific market and demographics.

According to Knoxweb, more than three billion people use the internet on a daily basis in the United States, with approximately two billion of them using social media. Facebook, Twitter, Pinterest, Instagram, and YouTube are just a few of the popular sites where you can target social media advertising.

If you are still not convinced, Knoxweb has some other reasons that you may want to consider social media advertising for your business.

Customer Insight-Social media generates data in real time and with 4.5 billion likes on Facebook, more than 500 million Tweets, and a staggering 95 million videos and photos uploaded to the popular site Instagram, it is hard to argue with the numbers. There is a wealth of valuable information about who your clients and customers are, what they like, and most importantly, how they feel about your brand.

With daily engagement you can gather important information that allows you to get an inside glimpse into what your customers do and don’t like.

Brand Loyalty and Awareness-A social media presence makes it much easier to engage with your customers. When you connect with your clients and customers socially, you are twice as likely to boost your customer retention along with your brand loyalty. Knoxweb explains that 53 percent of Americans are more loyal to the brands that they follow on social media.

Targeted Ads in Real Time-Social media advertising is very inexpensive and one of the best ways for you and your business or organization to distribute content. Every social media site has targeting options allowing you to reach your audience in real time. On Facebook, you can target behaviors, interests, connections, demographics and location, while on LinkedIn; you can segment your ads using age, gender, job title, company, and location. Best of all, you can measure and track your social media advertising performance in real time.

Customer Experience-If you aren’t on social media, you should be as your customers, and clients really expect you to be. More than 67 percent of buyers go to social media websites for customer service expecting 24/7 support and quick response times. If you are on social media and rarely engage, you may want to talk to Knoxweb about handling your social media advertising.

Increase SEO and Website Traffic-One of the biggest advantages of social media advertising for business is that it will increase your website traffic, especially when people share your posts, Tweets, pictures and videos. The more shares, the higher your ranking will be.

Keep Up with the Competition-When you monitor your social media accounts, you can find out what the completion is doing allowing you to make the best marketing decisions for your business or organization. Talk to Knoxweb about monitoring your keywords that will allow you to improve your web presence keeping one-step ahead of the competition.

Share Content More Quickly-Before social media marketers found it difficult to share blogs and other website content. Social media advertising has changed all that when you start sharing your content across your social media network accounts.

Geotargeting-When you geo-target your social media, you can send your messages out to specific audiences based on location. Twitter and Facebook both have social media advertising tools that allow you to communicate the right content to your specific audience.

If you would like more information regarding social media advertising, web development, or mobile web design, call or click and talk to a team member from Knoxweb today.