According to Knoxweb, Snapchat for Marketing is a smart move, whether you own a restaurant or an online store.
When Snapchat started back in 2011, it was targeted towards 13 to 24 year olds. However, when Snapchat added new features businesses and organizations were starting to get in on the act. Fast forward to 2016, and Snapchat for Marketing is more popular than ever with some of the biggest brands on the planet jumping on the Snapchat bandwagon.
Below is a list of some of the brands that have started using Snapchat for Marketing.
- The New York Times
- Hubspot
- Gatorade
- Warby Parker
- General Electric
- Grubhub
- Everlane
- Sour Patch Kids
- Dominos Pizza UK
Knoxweb explains that Snapchat is a mobile app that allows users to send quick videos and pictures to groups of friends and individuals in a fun and casual way. However, unlike other social media sites the content self-destructs in 10 seconds once the message has been opened.
Snapchat Stories
Snapchat Stories can give your brand a more casual impression, and if you want to target teens and young adults, posting a Snapchat Story could be the way to go.
With Snapchat stories, you post a video or pictures in your stories section, or the feed, on your Snapchat page. This is visible to you and your fans and friends. All you have to do is swipe from the right to left on any of your tabs in the app until you see a tab that says stories. Your fans stories will show up under the, “Recent Updates.”
With Snapchat Stories, you can tap on anyone’s name and it will trigger the story or stories as they were posted. Unlike basic Snapchat, where the post disappears after 10 seconds, Snapchat Stories are live for 24 hours before being deleted forever.
Why do I need Snapchat?
With more than 200 million users who have become fascinated by those 10-second snapshots, your business, and organization can benefit from Snapchat, especially when you consider there are 9000 snap shares a second.
Snapchat is valued at $16 billion, with the Financial Times estimating the company will make about $350 million by the end of the year.
One of the biggest mistakes that businesses and organizations make is believing that they need a social media page for every site. That in itself is quite a task when you consider that there are hundreds of social media sites around the globe.
Knoxweb recommends that you narrow your field by targeting your potential clients and customers to pages that can actually help your business or organization. If your demographic is woman, Pinterest should be on your list of social media sites. If you are targeting tweens, teens and adults, Snapchat for Marketing is a must. If your company shoots a lot of videos, you should be heavily involved with YouTube.
Mastering the art of Snapchat for Marketing takes practice and patience, and that is where Knoxweb comes in. Knoxweb are the social media experts and can help you set up the best social media websites for your needs.
If you would like more information regarding Snapchat for Marketing or any other social media sites, call or click and speak to a social media marketing guru from Knoxweb today.
