SEO or Search Engine Optimization is meant to be used as a tool, however, if you follow the Knoxweb blog, you will have learned that SEO is continually changing with Google making about 500 algorithm changes every year.
Although they are not admitting it, do they ever, experts are saying that the Hummingbird algorithm has been changed once again. Those same experts are saying the same thing about Panda.
What is Hummingbird?
Launched in September of 2013, Hummingbird was created to break those old search engine habits of typing in short and to the point questions. Hummingbird utilized new technologies while combining them with the older features of the algorithms that already existed such as Panda and Penguin.
Back then, Google was calling Hummingbird the greatest algorithm to date taking long tailed keywords, deciphering them and providing users with results that answer the particular question.
Google has always been about the, “User experience,” and by creating the Hummingbird algorithm looking for content was always on the cards. Knoxweb explains that Google has been around since 1998 and has collected what some people believe could be the world’s largest knowledge base ever recorded. At the time of this post, knowledge is being gathered by Google, cross-referenced, and categorized in literally thousands of ways before being stored.
With so much knowledge, it was inevitable that the powers that be at Google would discover a way to gather the information with an appropriate algorithm that would decipher all of the context in every word that is typed in the search bar.
No Surprise here
The new Hummingbird algorithm may have been a surprise to the vast majority, but there were many who knew it was coming. Those people are the ones who were using Google’s Conversational Search. Conversational Search was rolled out almost two years before Hummingbird launched back in 2011.
Conversational Search
According to Knoxweb, Google users would have noticed a tiny microphone icon that was located in the upper right hand corner of the search box. When a user clicked on the microphone, as long as the computer was configured properly, it would be typed into Google’s search box with the question being displayed on the screen along with Google’s results. Google even talked back to users.
So what’s next?
Fast forward to 2016 and Hummingbird has evolved meaning that your content is the name of the relevance game. Rich and deep content is what Google is striving for when it comes to Hummingbird and search engine results.
Because more and more people are using conversational phrases for searches, especially on mobile devices, the questions have become longer. Google created Hummingbird to deal with those long question like queries such as, “Where is the nearest, how to,” and, “Where can I get.”
Google had no choice but to come up with an algorithm that incorporated longer phrases as one or two keywords only provided different results, and not necessarily the best results, to the user.
If all of this is over your head, you aren’t alone, and that is where Knoxweb comes in. Knoxweb are the SEO experts and can take your website from a no show on the page to a ranking website on Google.
Keeping your page rank up is crucial if you want to see more sales. Call or click and schedule an SEO appointment with the experts from Knoxweb today.
