Social media is everywhere with new social media websites popping up every day, but how do you know what social media sites are best for your business or organization?

Everyone knows that Facebook is the largest social media site out there. Smart businesses utilize business tools, such as the Boost this Post feature on Facebook, to help expose their brand. Nevertheless, how do you navigate through the waters of the ever-changing face of Facebook?

Knoxweb explains that the complex world of social media is complicated. Especially with the King of the internet, Mark Zuckerberg, doing his best to make sure that nobody ever leaves his social media site. These days you can talk on your Smartphone without leaving the Facebook App as long as the person you are chatting with is a registered Facebook user. However, along with individual user changes, Facebook is also changing the way people do business on the world’s most popular social media site.

According to Knoxweb, who has been in the business of social media since its inception, when Facebook first opened its virtual doors to the public in March of 1997, things were much different. Knoxweb had been in the business of web design and web development since 1996, so they already knew a thing or two about what to expect when it came to social media. Knoxweb was prepared for the changes and there have been dozens as far as Facebook is concerned.

Blow up with Facebook

With 100 million users in the United States alone, Knoxweb will tell you that Facebook is one of the best places to put your advertising dollars to work. If Facebook were a country, it would be the third largest on the planet. Depending on your business or organization, Facebook Advertising can be more successful than Google AdWords.

Influence Clients and Customers

Data recently released by third party researchers and Facebook shows how influential Facebook is in people’s everyday lives. Facebook is blowing up publishing news stories, showing videos and providing great content while intersecting with other websites making it the only place you need to be when you are online.

Convenience

With Facebook, you can watch YouTube videos without leaving the comfort of your newsfeed. Facebook really is doing its best to become, “The only game in town.”

Nearly one third of Facebook users are located in the United States. Compare the 100 million American members to the 20 million watchers of American Idol and you will begin to understand just how powerful Facebook really is.

Facebook Connect

Facebook Connect is making it easy to visit your friends without having to leave the virtual walls of Facebook. With Facebook Connect, you can travel online via any mobile device. Facebook Connect allows you to stay in touch while you are on the go. Even MySpace and Yahoo have begun to roll out deep Facebook integrations. Facebook Connect literally makes it the most popular hub on the World Wide Web, not just social media. This explains why Google is doing their best to come up with their own central hub after its own Google Connect failed.

Facebook Fan Box

The Facebook Fan Box is a pervasive tool that allows the visitors to your website and the people watching your videos on YouTube the ability to become a fan of your business or organization. People can like your brand without ever having to go back to Facebook. It’s this type of connection that is changing the way that people use the web.

If you would like to learn more about social media and Facebook Advertising, call or click and schedule an appointment with Knoxweb today.