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Internet Marketing for Your Business 2016

Online Marketing

Internet Marketing has certainly changed over the years, heck, all marketing has changed over the years, and if you are still living in the dark ages placing overly priced ads in periodicals, newspapers and phone books, you may want to rethink your advertising and marketing strategy.

According to Knoxweb, who has been in the internet and computer business since 1996, Internet Marketing has changed the way people do business, but if you had told Knoxwebs clients back then that the majority of their advertising budget would be going to the World Wide Web, they would have thought you were out of your mind. The internet has changed everything, but especially marketing.

The Beginning of Internet Marketing

The early search engines, such as Lycos, AltaVista, InfoSeek, Yahoo, and WebCrawler made huge strides when it came to searches in the digital revolution, but things didn’t really start picking up until Google arrived on the scene in 1998.

Since its evolution Google has become the most popular search engine on the planet and with tools such as AdWords in 2000 and content targeting in 2003, everything online has changed.

Google Got a Brain

In 2004, search engines were beginning to use algorithms to make online browsing more personal. The impact of algorithms on businesses and organizations has become huge as Google and the rest of the search engines are teaching people a new way to sell and communicate. Google crawls and indexes billions and trillions of web pages on the net making the ones that are the most relevant instantly accessible via a voice or traditional search. When Internet Marketing is done the right way, your brand can reach anyone 24 hours a day, seven days a week.

Search Engine Optimization Got More Intelligent

Going main stream in the middle of the 1990’s, website optimization for the search engines became an important, if not essential, advertising and marketing tool on a global scale.

Back in the day, link spamming, article submissions and keyword stuffing were the norm until Google got smart and realized that it needed to get back to its mission, which is to provide content to the masses that is easy to read, unique, educational, and informative.

The Wave of Social Media

If you follow the Knoxweb blog, you will know that Social Media is here to stay. MySpace was the norm in 2004 but when Mark Zuckerberg came on the scene, social media became the new way to connect with brands, spread news, complain, influence others, and shop. Thanks to Facebook, companies began to take notice and be aware of their online reputation, which is now more important than ever.

Today there are hundreds of social media outlets where you can build your brand using Internet Marketing. Twitter, Pinterest, Instagram, YouTube, LinkedIn, and the fastest growing social media network Snapchat are changing the way that people advertise. Social media is one of the most important parts of internet marketing and should always be including in your internet marketing strategy.

If you are still living in the marketing dark ages, call or click and schedule a no obligation Internet Marketing consultation with the experts from Knoxweb.

Internet Marketing really is the future, call or click and schedule your appointment with Knoxweb today.