Facebook Live is the best thing that has happened to internet marketing since the beginning of the World Wide Web, and if you follow the Knoxweb blog, you will know how Facebook Live works and when it was launched, but how can Facebook Live help your business?
More than Social
Much more than social media’s next big thing, Facebook Live can boost your business while increasing your presence on the internet. Businesses that get in on the ground floor of Facebook Live will be in the driver’s seat when video becomes the norm in a few years.
According to Facebook executives, video will overtake text advertising with all ads being video based. Everyone knew the time would come when video would take over the internet. It’s just like watching television on your Smartphone. These days you don’t even have to leave Facebook to get a taste of video.
Facebook Live for Business
When you have a strategic plan for your Facebook Live broadcasts, you can let your audience know about your live feed ahead of time. Tease your users and offer prizes for the best comments on your live feed. When you advertise your Facebook Live broadcast intentions, you will get more comments, likes and the all-important conversions.
The first step when you decide to go live is to create a compelling description for your Facebook Live broadcast. You will want to make sure that what you are describing is what you will be shooting. Make sure that your intentions are clear before you go live.
There is nothing more annoying than watching a live feed on Facebook only to have it drop out because of a bad connection. Before you go live, check your internet connection and make sure it is a fast and strong one.
Even if you are great at improvisation, you will need to have a basic idea of what you will be filming in your Facebook Live broadcast. Write a script and plan out your shots, which will help you keep your audience.
Because Facebook encourages users by telling everyone who will listen that you are going live, the longer you broadcast, the better. Facebook experts recommend a live broadcast for at least 20 minutes. This will give you time to build your audience with more people liking, commenting and sharing your live broadcast.
Facebook Ads are one of the best ways to get your posts and your videos seen. With Facebook Ads, you can target your location, your demographic and find out who is clicking on your posts and videos, and who isn’t.
Facebook Live and Facebook Ads
Incorporating Facebook Live into your Facebook Ad marketing campaign will also give you a leg up on the competition. The powers that be at Facebook are saying that in a couple of years all Facebook Ads will be video based. If you start now, you will be a seasoned pro when it comes to Facebook Ads.
Knoxweb are the social media experts and can help you get started with Facebook Ads and Facebook Live. All you have to do is make the call.
If you would like more information about Facebook Live, web design, or a mobile responsive website, call or click and talk to a team member from Knoxweb today.