Category Archives: Website Design Knoxville Tn

What Does a Mobile App Cost 2017

mobile apps

Ask any mobile web design expert about mobile app cost, and you will get the same response, every app is different. According to Knoxweb, it’s like asking the price of a new car. It all depends on what kind of vehicle, or app in this case, that you want to create. The cost of a mobile app could set you back a few thousand or a few hundred thousand dollars depending on the variables of the mobile app.

Prices remain sporadic because mobile app technology is fairly new, but constantly evolving. A good example would be the hybrid app, which helped lower the cost of small business mobile app development from $49,000 to $38,500 back in February of 2015.

Knoxweb has been in the web world since 1996 and has the experience and the tools that allow affordable app production for your business or organization. As new strategies and tools emerge, the cost of app production will continue to drop because mobile web developers have the ability to leverage the tools for time frame and overall cost reduction. As mobile continues to evolve it will become easier and more affordable to develop apps. That means your business or organization will not have to wait months to see their mobile app in the app store.

Plug and Play

Knoxweb explains that plug and play allows small business owners to build their own app. You will find dozens of premade functions including clean templates and much more. However, although it may seem like doing everything in house is a good idea, you may want to consider finding a reputable mobile app development company that will work with you. Knoxweb cuts out the middleman and does everything in house so you don’t end up spending more than you have to.

If you want to protect yourself, it’s important to do your research. Your due diligence will pay off when it comes to the true cost of a mobile app.

Ask Questions

Regardless of who you are meeting with to discuss your mobile app, even if it is on Skype or video chat, you need to be prepared with a list of questions. Knoxweb recommends that you be prepared and if any of your questions are met with hesitation it’s time to move on to the next mobile app development company on the list.

Some of the questions to consider include:

  • Who will be in charge of the project?
  • Who will actually be working on my app?
  • What mobile apps have you designed or created
  • How much will it cost?
  • How long will it take to build the mobile app?
  • What code will be used, native or hybrid
  • How much will it cost to build the iPhone app?
  • How much will it cost to build the Android App?
  • Who will handle development and engineering?
  • How will the app development cost be calculated?
  • How can I work on the cost of my mobile app?
  • What is the average price for a mobile app with your company?

The overall price is just the tip of the iceberg. In the next Knoxweb blog, you will learn more about the cost and time frame of each stage of development and what you are really paying for when it comes to a mobile app.

Subscribe to the Knoxweb blog today.

Entrepreneurs Really Can Get Burned Out

entrepreneurs

According to Knoxweb, about 5 percent of businesses and organizations will fail in one to four years, and although most business owners and entrepreneurs do nearly everything they can to stay afloat, most will end up being burnt out. Why? Because most entrepreneurs will focus on technology instead of running their new business.

The Startup

Knoxweb explains that most entrepreneurs begin their career life as an employee, and although you may be great at what you do for a living, you will eventually get tired of giving all of the money to the owner of the business. Once you get to that point, you will think about starting your own business doing what you do now. However, this time you do not have to share your profits or your work with the owner of the business. You are the technician and caretaker of your own business.

After about 12 months, you are happy that your clients and customers are happy and that you are making a good living, but there is a problem, especially if your company is growing and you need to hire more employees to keep up with the workload.

As the work grows, so does your team, but when new people are hired, the work could become sloppy. If that happens, you, the entrepreneur, will spend the majority of your workday correcting mistakes. Although your staff may resent you for it, you are the person in charge. Unfortunately, if this pattern continues, you will begin to despise what you do and begin to criticize others.

Somewhere along the line your number one team member, the key player, decides that he or she has had enough or has been offered a better position. When your number one employee leaves, you will end up running your business and being burned out in the process. Trying to please everyone never works. You keep dropping the ball and feeling that something has to change or your company will close its doors.

Three Options

In life there are usually three options, change what you don’t like, accept it, or leave it. What isn’t a great option is sitting around wishing or hoping that you can change it, but not doing anything about it, wishing you could leave it, but not doing so and lastly, not accepting the situation. That’s the real struggle.

Accept It-Try to do the very best you can with the situation while feeling miserable every time you get up in the morning.

Leave It-Close the doors and go back to working as a freelancer or an employee.

Change It-Rethink your role and your business plan. Come up with something smarter and better.

Accepting the situation and leaving it are straightforward options that don’t take much planning, but if you want to change things, it will require effort. If you want to change your company, you have to change how you think and feel about your business and where you will fit in.

If you are one of those entrepreneurs who is feeling burned out, talk to the team from Knoxweb about helping you with your business or organization. Call or click today.

Email Marketing Really Does Work

email marketing

Email marketing used to be the only way to contact clients and potential customers online. However, now that social media marketing has hit the scene, email marketing doesn’t seem as popular, but as Knoxville explains when you optimize your email marketing with the rest of your online campaign, you will see a boost in sales.

Technology isn’t going to slow down anytime soon, but that doesn’t mean that email is a thing of the past.

According to Knoxweb, email marketing isn’t going anywhere, and if you know how to incorporate your email marketing into your social media, you will be well on your way to a better bottom line.

Email marketing works because you can tailor your campaign to target your audience, but that’s not the only reason to include email marketing. Below are a few more reasons to include email in your marketing campaign.

Popularity

4.3 billion email accounts send more than 196 billion emails every single day. There is no other marketing channel that is as universal as email. Remember, not everyone will read a blog, or click on an ad, but if you have an email message that your customers are interested in, they will open it.

Daily Interaction

Ninety one percent of buyers will check their email every day. By targeting your demographic you can tap into a massive market, and as Knoxweb explains, your emails will stay in those inboxes until the consumer deletes them. By creating an interesting subject line, your users will be more apt to open your emails.

Own it

Unlike other channels such as Google, Twitter, and Facebook, you own your email channel. You play by your own rules. Because the big social media channels are constantly changing the rules, you have to alter your marketing campaign. Email marketing allows you to have a one on one relationship with your clients, and best of all, you don’t have to deal with a third party.

Email Marketing Wins Out

Seventy seven percent of buyers prefer email to direct marketing. Most consumers don’t want a phone call or text while others don’t want marketers to communicate on other platforms either. For some, social media is just that, social. When given the option, most clients and customers prefer email when it comes to communication.

Get Personal

Email allows you to be personal, and although you can post on social media or write a blog, those messages will not get through to all of your clients and customers. It really is hit and miss when it comes to social media advertising. Email marketing is highly targeted and can be segmented into groups based on preferences.

ROI

According to Knoxweb, Email marketing has a return on investment of 4,300 percent. Who wouldn’t want to use email with such a huge ROI. That statistic alone proves that incorporating email into your marketing plan is more effective than other types of digital advertising.

If you would like more information regarding email marketing, web development, web design, video marketing, social media marketing, or anything else related to digital marketing, Knoxweb can help.

Call or click and schedule a no obligation consultation with the email marketing experts from Knoxweb. You really can boost your sales, call, or click now.

Social Media Trends 2017 for Business

social media trends

When it comes to social media trends 2017, it is difficult to predict what the next best thing will actually be. 10 years ago who knew that Facebook would become the largest social media platform in the world. The fastest changing industry in the world is always on the cutting edge of technology, but as Knoxweb explains, there are some things that you should know when it comes to social media trends 2017.

Messaging

Messaging apps are more popular than ever with the big networks such as Facebook Messenger, WeChat, WhatsApp, and Viber having more users that the larger social media networks such as Instagram, LinkedIn, Twitter, and even Facebook. According to Knoxweb, this communication method is preferred by millennials with more than 62 percent being loyal to brands they are engaging with.

Smart business owners are taking advantage of the messaging platforms with the audience being able to click on a product or service ad that will take the user to the brand. When brands realize how valuable social messaging is, they will make a more concerted ever to be seen there.

Fake News

One of the biggest social media trends 2017 is fake news. More and more people are using the internet for their news sources instead of radio, newspaper, or even television. Fake News sites are popping up everywhere, deliberately publishing and circulating inaccurate or false information when it comes to current events. Facebook has already started taking action to help curb fake news sites with news outlets no longer being allowed to advertise on the social media platform. However, it isn’t going to cease there. Germany has already considered legislation that will fine the social media websites that allow fake news to be published.

Authentic Content

YouTube videos capture unfiltered moments that are real. Social media has taken it one-step further allowing users to film and publish content in real time. Made popular by Periscope, Twitters live platform, Facebook Live seems to be taking the world by storm with millions of people going live every minute on the social media website. Videos on social media are more engaging than written content and even pictures. Videos are one of the reasons that Facebook has grown so quickly. Instagram, which is owned by Facebook, is now in the beta stages of its own live format, but you can bet that they will not be the last to implement a live streaming video application. Talk to Knoxweb about implementing video into your marketing campaign.

Reality

Thanks to Snapchat, selfie lenses are making the other social media websites take notice. Facebook is already experimenting with the recent purchase of Masquerade, which is a selfie app and live filter for streaming video live. According to Knoxweb, there are huge opportunities for businesses to incorporate augmented reality into their marketing campaigns.

Chatbots

Knoxweb explains that Chatbots are an artificial intelligence platform that allows users to carry on a conversation with artificial intelligence. Facebook has already integrated Chatbots into Facebook Messenger. Smart business owners are using Chatbots to communicate with clients and customers. Companies have noticed an improvement in customer service as Chatbots can respond almost immediately to questions and comments.

The list of social media trends 2017 is bound to grow by the end of the year, and if you are still finding it difficult to muddle through, Knoxweb can help. Call or click and schedule a no obligation social media marketing consultation today.

UI Design is Crucial for Mobile Devices

web design

Web design has certainly changed, and if you are still trying to get sales from your outdated website, chances are, you are losing business. Having a mobile responsive website is the first step when it comes to your website.

According to Knoxweb, an old web design can actually hurt your company, especially if you haven’t gone mobile.

A mobile friendly website is crucial to your online presence. Having a modern and up to date mobile responsive website is the only way Google will reward you with a higher position in the search engines.

If you follow the Knoxweb Blog, you will know about the new algorithm that Google rolled out in April 2015. Nearly two years later, and some businesses and organizations still don’t get the importance of a mobile responsive website. Even some of the larger companies still don’t understand Googlegeddon.

What is a Responsive Web Design?

A responsive web design is a single site that has the ability to react to the size of the device whether it is a desktop or a Smartphone. With just one content source and one URL, a responsive web site is flexible and fluid adjusting to the screen size of your device. You want your new web design to be consistent, which will help optimize browser experience.

Your web design needs to have text that is easy to read without zooming, have enough space for your tap targets and no horizontal scrolling. If you are the one doing the searching, you know how frustrating it can be to see a shrunken version of a website that you want to purchase from. Constantly pinching and squeezing the screen on your Smartphone is one of the quickest ways to lose business.

According to Knoxweb, Smartphone users surpassed an astonishing 2 billion last year internationally. Google knows the power of mobile so it certainly isn’t surprising that mobile websites are favored over websites that are not mobile responsive.

Google explains that more than 60 percent of searches online are conducted from a Smartphone or other mobile device. Even more reason that you should contact Knoxweb consultation.

A responsive website eliminates the need for multiple websites to accommodate to screen size. With a responsive mobile website, your users will have a great experience, as they will actually be able to browse your site without pinching and squeezing the screen.

Knoxweb recommends responsive web design as it creates a new system for a single website that has the ability to react to the device size. If you are browsing on a laptop, you can be assured that your new mobile responsive website will look exactly as it does on a Smartphone or Tablet.

The mobile explosion has literally taken over the World Wide Web, and if you are not on the bandwagon, you are certainly seeing a decline in sales.

Don’t get left out in the cold. Call or click and schedule an appointment with Knoxweb for a new web design that is responsive to desktops, laptops, Smartphone’s, Tablets, and Smartwatches. Call now and see your Search Engine Optimization results climb.

Call or click for a no obligation web design consultation with Knoxweb today.

Facebook Live is The New Video Platform

Facebook Live

Facebook Live is the best thing that has happened to internet marketing since the beginning of the World Wide Web, and if you follow the Knoxweb blog, you will know how Facebook Live works and when it was launched, but how can Facebook Live help your business?

 

More than Social

Much more than social media’s next big thing, Facebook Live can boost your business while increasing your presence on the internet. Businesses that get in on the ground floor of Facebook Live will be in the driver’s seat when video becomes the norm in a few years.

According to Facebook executives, video will overtake text advertising with all ads being video based. Everyone knew the time would come when video would take over the internet. It’s just like watching television on your Smartphone. These days you don’t even have to leave Facebook to get a taste of video.

Facebook Live for Business

When you have a strategic plan for your Facebook Live broadcasts, you can let your audience know about your live feed ahead of time. Tease your users and offer prizes for the best comments on your live feed. When you advertise your Facebook Live broadcast intentions, you will get more comments, likes and the all-important conversions.

Description

The first step when you decide to go live is to create a compelling description for your Facebook Live broadcast. You will want to make sure that what you are describing is what you will be shooting. Make sure that your intentions are clear before you go live.

Wi-Fi

There is nothing more annoying than watching a live feed on Facebook only to have it drop out because of a bad connection. Before you go live, check your internet connection and make sure it is a fast and strong one.

Script

Even if you are great at improvisation, you will need to have a basic idea of what you will be filming in your Facebook Live broadcast. Write a script and plan out your shots, which will help you keep your audience.

Time Factor

Because Facebook encourages users by telling everyone who will listen that you are going live, the longer you broadcast, the better. Facebook experts recommend a live broadcast for at least 20 minutes. This will give you time to build your audience with more people liking, commenting and sharing your live broadcast.

Facebook Ads

Facebook Ads are one of the best ways to get your posts and your videos seen. With Facebook Ads, you can target your location, your demographic and find out who is clicking on your posts and videos, and who isn’t.

Facebook Live and Facebook Ads

Incorporating Facebook Live into your Facebook Ad marketing campaign will also give you a leg up on the competition. The powers that be at Facebook are saying that in a couple of years all Facebook Ads will be video based. If you start now, you will be a seasoned pro when it comes to Facebook Ads.

Knoxweb are the social media experts and can help you get started with Facebook Ads and Facebook Live. All you have to do is make the call.

If you would like more information about Facebook Live, web design, or a mobile responsive website, call or click and talk to a team member from Knoxweb today.

Five Reasons for Email Marketing Knoxville

email marketing

Email marketing is one of the most effective ways to boost your bottom line, and if you think that email marketing is going the same way that the trusty yellow pages did, you would be sadly mistaken.

According to Knoxweb, email marketing is one of the best ways to personalize your online advertising campaign and is an excellent way to create close relationships with your clients and customers.

Email marketing is one of the best tools you can use for your online advertising as it keeps you in touch with your loyal clients and customers while giving them a heads up when it comes to sales, promotions, and events.

The successful online marketers are the ones that have a strong email marketing list. Knoxweb explains that around 82 percent of companies surveyed used email marketing. Although social media is a powerful advertising platform, social media was far down on the list with just 67 percent. Below are a few more reasons to consider email marketing.

Everyone Still Checks Email

The first reason to consider email marketing is that everyone still checks the inbox. In fact, according to Knoxweb 91 percent of people in the United States use email on a daily basis. Email is an effective way for you to communicate with your clients and customers. Let’s face it, most work colleagues use email to send messages, not Facebook. When you get a package from Amazon, you won’t get a Tweet you will get an email.

Social Media Works Better with Email

Social media is an excellent way to spread the word about your business, and if you follow the Knoxweb blog, you know what a powerful medium it is. Social media allows you to share your blog posts and news about your business, but it works much better when you use it in conjunction with email marketing. Make sure that your email and social media lists are working together. You can make subscribers happy when you link content on social media into your email list.

Stay on the Radar

Social media is an excellent way to interact with people who are enthusiastic about your business or organization, however, be aware that Facebook filters the posts so you need to put some effort into your blog so that your subscribers are not always reading the same posts on every platform. When people are presented with opportunities for your company to read your emails, it gives you a better chance of making a sale.

Generate Revenue with a Click

When you have a good email list for your business or organization, it makes it easier to generate revenue with a simple click. If you have thousands of customers and clients on your email list, and you want to improve sales, all you need to do is send out a promotion to your subscribers. A certain percentage of your subscribers will make a purchase giving you a revenue boost.

Tailor your Messages

With email marketing you can easily target your clients and customers. Your subscribers will tell you what their preferences are when they open your emails and click on different links. With the data, you can create groups segmenting your subscribers. Once you have your groups you can send emails tailoring towards their wants and needs.

If you would like more information regarding email marketing, call or click and schedule an appointment with Knoxweb today.

A Responsive Mobile Friendly Website is Imperative

responsive mobile friendly website

A responsive mobile friendly website is imperative if you want people to find you. These days most people spend the majority of their time on tablets and Smartphones, and if you aren’t mobile friendly, you will lose business.

Knoxweb explains that Google is getting tough on businesses and organizations that aren’t updating their websites to be mobile friendly.

If you follow the Knoxweb blog, you will know that Google started penalizing businesses, organizations, and even individuals who didn’t conform. Unfortunately, there are millions of companies out there who apparently didn’t listen, or didn’t believe.

Why you need a Mobile Friendly Website

Knoxweb cannot stress how important it is to have a responsive mobile friendly website. More and more people are shopping online and become frustrated if they are taken to an unreadable page after you get to their landing page. The landing pages maybe mobile friendly, but what’s the point if people cannot see or read about what they are buying or investing in?

Search Engine Optimization

If you are still not mobile friendly, you have most probably noticed a drop in your SEO ranking. As mentioned above, Google, Bing, and the other search engines understand that most people use their phones to surf the internet and want to make it fast and convenient. If you are not mobile friendly, you will be delegated to the back pages of the search engines, never to be found again.

Navigation

People love convenience, and if your website is difficult to navigate, people will be turning away in droves. Pinching and squeezing a small screen on a tablet or Smartphone certainly isn’t any fun, and quite frankly, most people will not even attempt it. If you don’t have a responsive mobile friendly website, take a look at your analytics. Check out your analytics for the past 5 years and you will be amazed.

Cost Factor

A responsive mobile website really is the best way to go if you are not mobile friendly. You may think you are saving money by adding mobile friendly landing pages, but if you have an online store that isn’t mobile friendly, you are not being honest with yourself or your business. It really is more affordable in the long run to contact Knoxweb about a responsive mobile friendly website.

Knoxweb are the experts when it comes to a responsive mobile friendly website, and have been in the web business since 1996. Knoxweb has seen the trends and knows that a responsive mobile friendly website is something that doesn’t need to be updated every year. When you have a responsive mobile friendly website, everything you need to run your business and organization will be ready to go whether it’s 2017 or 2021.

Technology changes on a daily basis, but one thing is for sure, mobile isn’t going anywhere, if anything, mobile use will only increase. Look ahead a decade and don’t be surprised if desktops and laptops are something of an anomaly.

If you would like more information regarding a responsive mobile friendly website for your business or organization, or anything else to do with the World Wide Web such as social media marketing, web design or web development, call or click and talk to a representative from Knoxweb today.
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Rethink your Email Marketing Campaign

email marketing

Email marketing is still one of the best ways to optimize your online marketing campaign, and according to Knoxweb, can gain you more fans and likes.

Knoxweb explains that tying in your email campaign with your social media and online marketing, such as Google Ads and other forms of advertising will boost your sales. The more exposure you have the better, and adding a to the point email marketing campaign can help you get there.

Email marketing works because you are targeting specific people who will be interested in your products and services. Smart marketing campaigns are tailor made to suit your demographics whether you are selling real estate or promoting your new restaurant.

Below are a few reasons you may want to consider an email marketing campaign for your business or organization.

Personalization-With Email marketing you can have the luxury of personalizing your campaigns. You can target your products and services delivering to your target niche markets while making changes instantly. Unlike direct mail marketing, you can do this quickly and efficiently while limiting your outgoing ink, paper and mailing costs.

Track your Progress-With a good email marketing campaign, you have access to tracking and analytical tools that will tell you who is and who isn’t reading your email. You can profile your ideal customers and check out your demographics so that future campaigns will be more successful.

Professional-Email marketing is still the most professional way to communicate with customers and potential clients online when it comes to business relationships. Snapchat and Facebook are great when it comes to social media, but if you want more serious business professionals, you will want to start an email marketing campaign.

Volume-Believe it or not, active email users and accounts have almost three times as many users as both Facebook and Twitter combined. That adds up to 2.9 billion users. If you have had a marketer tell you that email marketing doesn’t work, you need to schedule an appointment with Knoxweb.

Transactional-A majority of people except offers by email and will be more likely to buy compared to other types of online marketing. Although people do purchase products and services from social media marketing, it hasn’t proven to be as effective.

Testing-With email, you can identify sections of mailing lists that will tell you who is responding or engaging in your email marketing campaign and who isn’t. By seeing who is and who isn’t reading your emails, you can learn how to revise and tweak your message so that you can better communicate.

Less Expensive-The designing, printing and posting for direct marketing may want to make you think again about planning a well thought out email campaign.

If you have a team of telemarketers, consider hiring less instead of more. Telemarketing is a lengthy process and puts pressure on both your potential clients and your sales team. Email marketing will run you less than 10 percent of what your direct marketing campaign would be. Schedule a no obligation online marketing consultation with Knoxweb who can determine what type of marketing campaign would be best for your needs.

Email is less instructive, can be targeted, and provides an amazing interactivity tool for your business or organization. Social media offers advanced interactivity; however, email marketing is the best way to take your advertising campaign to the next level.

If you would like more information regarding email marketing or any other online marketing including web development and web design, call or click and schedule a no obligation email marketing consultation with the professionals from Knoxweb today.

A Mobile Friendly Website is Wanted and Expected

mobile friendly website

A mobile friendly website should be an essential part of your online presence. Having a mobile friendly website will keep your customers and your potential clients happy, especially when you consider that mobile devices are taking over and have now become the number one choice for locating products and services.

These days’ people are using their mobile devices for everything from locating church service times to making reservations for dinner. Smartphone’s, tablets and the new Smart Watches are taking the world by storm, but if you don’t have a mobile friendly website, you could be losing sales.

According to Knoxweb, mobile device sales have exceeded desktop and laptop since June of 2013 and if you are still not friendly to mobile device use that’s three years of potential customers lost to your competitors.

What so great about a mobile friendly website?

If you don’t have a mobile friendly website take a mobile device and check out your website. Does it annoy you because you have to pinch and squeeze the screen to read your content? Well, if it doesn’t you aren’t taking an honest look at your website. People will leave your website as quickly as possible if it is impossible to navigate through.

It’s Wanted and Expected

It’s no longer, “Do I need a mobile friendly website, but how come I don’t have one already?” You may think you have a mobile friendly website, but if it’s slow to load and difficult to navigate there goes another customer. However, it doesn’t stop there. Your mobile friendly website needs to have pages that are clear and concise with unique and well-written content that highlights your products and services.

Google says, “Billions of times per day, consumers turn to Google for I want to know, I want to go, I want to do, and I want to buy moments, and at these times, consumers are increasingly picking up their Smartphone’s for answers.” In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

E-Commerce and Mobile go Hand in Hand

You’re crazy if your e-commerce site isn’t mobile friendly. People are doing all kinds of research using mobile devices including reading reviews. If you have great reviews on Yelp or some of the other review sites you will want to make sure that you are mobile friendly, otherwise all of those great reviews will end up as bad reviews especially if people can’t get to your shopping cart.

In a 2012 Google Survey, it was found that:

  • Seventy Four percent of visitors were more likely to return to mobile friendly sites
  • Sixty One percent were likely to leave if a site wasn’t mobile friendly
  • Sixty Seven percent were likely to buy from a mobile friendly website

That was four years ago, you can only imagine what those figures are now.

These days people are on the go, and thanks to the humble cell phone can take their desktop or laptop with them. Today’s smart mobile devices can help people buy a gift and have it delivered in a day or check out the local gyms weekly schedule. Having a smart phone allows people to find you and your business wherever you are, however, if they find you and have to pinch and squeeze the screen on their smart device; you can kiss that sale goodbye.

If you don’t have a mobile friendly website for your business, or just aren’t sure, call or click and talk to a professional from Knoxweb who can help you come up with a marketing plan, including a new mobile friendly website that will help you build your business or organization. Call or click for a no obligation consultation today.