Category Archives: SEO

Digital Marketing Has Certainly Changed

digital marketing

Digital marketing has certainly changed over the years. Thanks to Mark Zuckerberg and Facebook, there is much more to marketing than email and direct marketing, billboards, the yellow pages and brochures. Smart and savvy business owners understand how vital it is to optimize all of your content online to increase sales.

Knoxweb, who has been in the web business since 1996, are well aware of how much digital marketing has changed, but thankfully, the team from Knoxweb is right on target when it comes to digital marketing.

The World Wide Web has changed many industries, but very few have changed as much as marketing. If you had told professional marketers in 1996 that they would be able to monitor campaigns in real time in a couple of decades, they would have thought you were crazy.

The Dark Ages

Twenty years ago, it was all about static billboards and TV ads. Search Engine Optimization didn’t exist. There was no Facebook, Spotify, or YouTube. At that time, the internet was barely old enough to handle more than those annoying flashing textboxes. Even 10 years later, there was no iPhone, Twitter or Instagram. SEO was around, but digital marketing experts really had no clue about what it meant and where it was going.

Keeping up with Technology

One of the most important parts of Knoxweb’s strategy is keeping up with the latest technologies. The team from Knoxweb never stops learning and regularly attends seminars, workshops, and classes to learn everything there is to know about digital marketing.

When you schedule a consultation with Knoxweb you can be assured that everything will be discussed, including your online presence. If you are still using a website that is more than a decade old, you could be hurting your bottom line.

The Importance of being Mobile Friendly

If you follow the Knoxweb blog, you will remember that Google started penalizing businesses and organizations that did not have a mobile friendly website. Nearly two years later, the anniversary is in April, some companies still don’t get it.

Are you being rewarded?

According to Knoxweb, relying on an outdated website can really hurt your ranking on the search engines. Because mobile device use is now more widespread than desktop or laptop use, Google rewards businesses and organizations that have come to the party with a responsive mobile website.

If you are still happy with your website that looks horrible on an iPhone, you are truly living in the dark ages. However, a mobile website is only part of the picture when it comes to digital marketing.

Pulling it all Together

Knoxweb can help you pull your entire marketing campaign together with sound marketing strategies that include social media marketing, video marketing and much more.

Digital marketing is continually evolving, but unfortunately, most businesses and organizations aren’t keeping up with the times. Knoxweb has the tools and the technology to keep your company on the cutting edge of digital technology.

This year do something about your online presence with a sound digital marketing campaign that includes social media, video marketing, email marketing, e-newsletters, and much, much more.

You really can boost your online presence with the help of Knoxweb. Call or click and schedule a no obligation digital marketing consultation with the professionals from Knoxweb.

Call or click now.

Tips For Social Media Advertising 2016

Tips For Social Media Advertising

Social media advertising isn’t just about posting, tweeting, and pinning. When you truly optimize your content across all platforms, you will begin to see an upsurge in your search engine ranking.

According to Knoxweb, optimizing your content with social media advertising is the best way to spread the word about your products and services whether you own a plumbing business that needs to advertise a new service or a restaurant that would like to grab more of the local demographic.

Below are a few social media advertising tips that will help you improve your SEO and your presence on the World Wide Web.

Your Social Media Presence

Most businesses and organizations spend the majority of their time building healthy social media relationships with clients and potential customers. Although these advertising tactics are important and necessary, building a strong foundation is the first step. Remember, you cannot build a house on sand.

Building your Social Media Platform

Every social media marketing strategy needs to begin with optimizing your social profiles. Knoxweb explains that the profiles on your pages are the first thing that users will see, and will usually dictate the appearance of your business in the search results.

Your Profile Pic

That square image that represents your company or organization needs to stand out. Most businesses will choose a company logo so that users can identify the page with the brand. Of course, you can always get a bit creative and create a profile picture that represents your social media applications.

Knoxweb recommends that personal brands opt for good headshots. Pay a professional to avoid that grainy picture that isn’t doing you or your business any favors.

Make it Easy

It seems elementary, but there are dozens of companies on social media that aren’t making it obvious. Businesses and organizations that make it tough to understand what it is that they do will lose clients and customers. If your profile is all about buzzwords, your users may have a tough time figuring out what your company does. Be clear and concise. If you sell insulation installation equipment, be as blunt as you possibly can.

Be Thorough

Fill out all of the information. All social media websites offer users multiple fields to explain what it is that you do. Tell users how long your company has been in business. You don’t have to write a book, just make sure your about page on your social media profiles is effective. You’ll want to fill in all your fields with no blanks.


Finding your profile on social media will be nearly impossible if you do not include keywords in your profile. You want the spiders on the search engines to find your business, and if you don’t use keywords that are associated with your products and services, you will never be found. If you are a local pet store say, “Pet store near me,” or, “local pet store.” Smartphone’s will steer users to the closest location as long as the keywords are in your social media profile.

Hours and Location

There is nothing more frustrating than finding a business on social media only to have to dig to find the hours and location. This is crucial information if you are a bricks and mortar store. You want to make sure that your information is up to date and accurate across all profiles. If you have recently moved and your old address is still on Twitter, you will lose business.

Be More Active

If you post a comment and never check for likes, comments, or shares, what’s the point? Social media advertising is all about communicating with your users. Respond to comments and thank your fans for checking out your page. Interacting with users is essential when it comes to boosting your online presence.

If you would like more information regarding social media advertising, call or click and talk to a team member from Knoxweb today.

Search Engine Optimization Helping or Hurting

search engine optimization

Search Engine Optimization, or SEO, is the best way to boost your online presence, however, according to Knoxweb; it takes a lot more effort than simply throwing up a website to get great search engine results.

Even if you have the best mobile website in the world, it isn’t going to help you much unless you optimize your content. Optimizing your content will give the crawlers on the search engine the opportunity to find your business or organization, which will give you better SEO results.

Below are a few ways that you can optimize your content for the World Wide Web.

Be Relevant

Ask yourself the same questions that people on a Google Search would ask. Internal algorithms will give the user the most relevant answers to the question, and although those internal algorithms will never be completely understood by the outside world, it makes sense to ask simple questions. Just be aware that several factors will determine the answers such as the location of the search and the date and time of the initial search.

Quality Content

If you follow the Knoxweb blog, you will know how important content is to your website. Publishing great content that is written for humans is the best way to better your Search Engine Optimization. Google likes long tail keywords and longer form content as it helps the engines understand the true purpose of the visitor’s intention. Instead of worrying about keywords, write and focus on your user’s intention and experience.

It’s All about Speed

If your website takes forever to load, you will notice a decrease in sales. These days’ people just don’t have the patience to wait for a slow loading website and will go back to the search engine looking for the next business or organization on the list.


Your website needs to be optimized for screen and device size. Google now prefers a responsive mobile website as it helps with mobile optimization.

Internal Linking

You can help push traffic around your website and boost your Search Engine Optimization at the same time if you practice internal linking. Internal linking gives your users the opportunity to check out the rest of your website while helping you rank for certain keywords. However, try to swap things up a bit and link to different pages on your site as you don’t want to come up as suspicious on Google.

Meta Descriptions

Although Meta descriptions will not always boost your SERP, they can increase your clicks. Meta descriptions are short paragraphs or text that will appear directly under the URL on your page in the search engine results. Write, or ask Knoxweb to create, clear and relevant Meta descriptions that entice the user to click.

Title Tags

Title Tags are used by search engines and tell visitors what your website is all about using tags that are the most accurate. Use accurate keywords that help describe your webpage and try to incorporate your brand at the same time, just don’t forget you are writing those tags for humans, not robots. You may be formatting for Google and the other search engines, but you are writing for people.

Search Engine Optimization can be tricky and is best left to the professionals from Knoxweb. Call or click and schedule an appointment with the web gurus from Knoxweb today.

Need Help with Social Media Marketing?

social media marketing

If social media marketing is something that you would rather ignore, it could be affecting your business or organization.

According to Knoxweb, social media marketing is the best way to optimize your content, and best of all, you can work with the experts from Knoxweb for your social media.

Every smart business owner understands the impact that social media marketing can have on a client base, and when you do it the right way, it can create leads, sales, and most importantly, a steady stream of income.

Below are some tips that Knoxweb recommends for social media marketing:

Connection-Marketing on social media allows you to connect with the audience. When you interact with your fans, you are creating an emotional connection with potential clients and your existing customers. When you connect on a consistent basis, you are building a fan base of loyal followers helping build relationships.

Engagement-Knoxweb explains that when you engage with your followers you will learn what they like and what they need. It helps your business or organization learn more about buying behavior and demographics.

Helps You Decide-When you use social media marketing the right way you can have a better understanding of what your potential buyers are looking for. You will know what your customers are talking about, what they are shopping for and what their concerns are. You can also find out what they do and do not like about your products and services.

Monitoring-Social media allows you to monitor the competition. Best of all, your competitors won’t have a clue that you are visiting their business pages. When you spend time on your competitors pages you can know what they are about to do, what they are doing, and can anticipate the all-important next step.

Customer Relations-One of the best ways to manage any negative feedback is to keep in contact with the clients and customers who have a complaint. Acting quickly is the most important thing to remember and social media gives you that opportunity. With social media marketing you can let your customers know how to reach you quickly so that you can provide a solution.

Authority Builder-When you have a strong presence on social media it gives your business or organization the opportunity to show off your expertise. Knoxweb explains that you can become an authority when you provide relevant and valuable information to your followers. Be as creative as you can with your content and don’t forget to use graphics, pictures, and video.

Brand Awareness-Social media marketing helps you boost your brands awareness. Knoxweb recommends that you have giveaways and contests that will entice more users to your social media pages. Other ways to spark your brands interest is to share trending content, create compelling posts, and share your influencer’s content.

Cuts Marketing Costs-There is no doubt about it. Marketing on social media will cut your advertising costs, especially if you have pouring your advertising budget into paid printed ads. Those mail outs and circulars don’t have the power that social media does.

Website Traffic-If you follow the Knoxweb blog, you will know that social media is big on the search engines. When you pre-schedule your posts, use hashtags and keep a calendar for social media, you will see a boost in your SEO.

Social media marketing really does work, but unless you know how to do it, it could affect your reputation. Knoxweb can help you with your marketing and help you understand how marketing on social media really works.

If you would like more information regarding social media marketing, a mobile website, or just need some advice, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Google is Pushing Hard for SSL Connections… is Your Website Ready?

A few months ago, Google officially announced that it would consider Secure Socket Layers – more commonly known as SSL connections – as a search signal. Such a move fit perfectly with the search engine’s known appreciation for user experience. Long used by banks and online retailers, SSL connections are fast and encrypt any transfers of information (like passwords and credit card numbers) that take place between the website and a visitor.

This shift essentially told marketers that upgrading to SSL functionality would help them improve their search engine visibility, and bring more buyers to their doorstep as a result. That was incentive enough for a lot of businesses to make the plunge, but now there is an even more important reason to act.


As we speak, Google’s engineers are in the process of upgrading the popular Chrome browser, which is estimated to have more than one billion users worldwide. Currently, it indicates SSL connections with a small blue “secure” marking. It’s visible, but easy to miss if you aren’t looking for.

At some point in the next few days, we are going to see changes that take this concept a little further. Namely, that websites asking for passwords and submissions without SSL connectivity are going to be marked as “insecure,” and could be meted with a warning prompt. Whereas marketers with secure hosting were being rewarded before, those who haven’t upgraded are going to be punished now.

That’s a subtle shift, but one that is likely to affect web traffic and lead generation in big ways. After all, those who aren’t in the online marketing industry might not pay a lot of attention to small colored boxes, but they will perk up if they are warned that particular website isn’t as safe as it could be. Just as importantly, it probably won’t be long before Firefox, Microsoft Edge, Safari, and other browsers follow suit.


If you’ve been waiting to add SSL connections to your small business website, or haven’t heeded our warnings in the past, now is the time to act. Luckily, there are a couple of easy and affordable ways to bring your site up to speed.

The first is to log into your web hosting account and upgrade your subscription package. You may have to pay a slightly higher fee, as SSL connectivity may not be available on the lowest tier of pricing. However, by improving your hosting package, you’ll also get a more reliable website.

A better way to integrate SSL to your website is by contacting us to discuss our SSL upgrade option.  It’s a simple and cost-effective way to get the functionality you need while staying away from viruses, scams, and the other undesirable web “neighbors” you find on common shared hosting plans.

In 2017, there’s no excuse for going without SSL connections. Google demands it, and so are customers. Why not contact us today and see how easy it is to make an improvement that could bring you new business every week?

Social Media Advertising Works Here’s Why

social media advertising

Social media advertising can be tricky, especially if you own and operate a small business.

Advertising on social media is an inexpensive way to market your business or organization, especially when you consider the fact that you can target your specific market and demographics.

According to Knoxweb, more than three billion people use the internet on a daily basis in the United States, with approximately two billion of them using social media. Facebook, Twitter, Pinterest, Instagram, and YouTube are just a few of the popular sites where you can target social media advertising.

If you are still not convinced, Knoxweb has some other reasons that you may want to consider social media advertising for your business.

Customer Insight-Social media generates data in real time and with 4.5 billion likes on Facebook, more than 500 million Tweets, and a staggering 95 million videos and photos uploaded to the popular site Instagram, it is hard to argue with the numbers. There is a wealth of valuable information about who your clients and customers are, what they like, and most importantly, how they feel about your brand.

With daily engagement you can gather important information that allows you to get an inside glimpse into what your customers do and don’t like.

Brand Loyalty and Awareness-A social media presence makes it much easier to engage with your customers. When you connect with your clients and customers socially, you are twice as likely to boost your customer retention along with your brand loyalty. Knoxweb explains that 53 percent of Americans are more loyal to the brands that they follow on social media.

Targeted Ads in Real Time-Social media advertising is very inexpensive and one of the best ways for you and your business or organization to distribute content. Every social media site has targeting options allowing you to reach your audience in real time. On Facebook, you can target behaviors, interests, connections, demographics and location, while on LinkedIn; you can segment your ads using age, gender, job title, company, and location. Best of all, you can measure and track your social media advertising performance in real time.

Customer Experience-If you aren’t on social media, you should be as your customers, and clients really expect you to be. More than 67 percent of buyers go to social media websites for customer service expecting 24/7 support and quick response times. If you are on social media and rarely engage, you may want to talk to Knoxweb about handling your social media advertising.

Increase SEO and Website Traffic-One of the biggest advantages of social media advertising for business is that it will increase your website traffic, especially when people share your posts, Tweets, pictures and videos. The more shares, the higher your ranking will be.

Keep Up with the Competition-When you monitor your social media accounts, you can find out what the completion is doing allowing you to make the best marketing decisions for your business or organization. Talk to Knoxweb about monitoring your keywords that will allow you to improve your web presence keeping one-step ahead of the competition.

Share Content More Quickly-Before social media marketers found it difficult to share blogs and other website content. Social media advertising has changed all that when you start sharing your content across your social media network accounts.

Geotargeting-When you geo-target your social media, you can send your messages out to specific audiences based on location. Twitter and Facebook both have social media advertising tools that allow you to communicate the right content to your specific audience.

If you would like more information regarding social media advertising, web development, or mobile web design, call or click and talk to a team member from Knoxweb today.

Social Media Check In is Important

Social Media Check In

Social Media Check In is more important than you know, and if you avoid checking in to a business or organization when you are out and about, it could be hurting business, especially online.

Knoxweb explains that checking in with Facebook, Foursquare and Yelp, the only social media sites that have the check in feature, helps your SEO or Search Engine Optimization, and if you follow the Knoxweb blog, you will know how important Search Engine Optimization is to your business or organization.

Three Ways to Entice Check Ins

1. Sign-Place a sign somewhere in your establishment that invites people to check in for a prize, it really is that simple.

2. Have a Raffle-When a customer or client checks into Facebook, Yelp, or Foursquare, give them a ticket for a monthly raffle. The winner will obviously share on social media, boosting your presence even more.

3. Free Wi-Fi-Offer people who sign in to your business or organization free Wi-Fi. You will be amazed how your check ins will increase by offering something for free.

Checking in isn’t just for customers and clients. Ask your staff and team members to check in and don’t forget to check in yourself. When your vendors drop by, ask them to check in as well. Checking in boosts your SEO results.

Checking in to businesses, helps improve your Search Engine Optimization and your ranking on Google, Bing and the other search engines.

Social media is being recognized on the search engines more than ever, and if you haven’t been active on social media, call or click and schedule a no obligation Social Media Check In with Knoxweb who can determine what social media websites are best for your particular needs.

If you follow the Knoxweb Blog, you will know that SEO is still just as important as it ever was, however because Google wants to make it easier for people to find things, the powers that keep changing the algorithms and that is where Knoxweb comes in.

Knoxweb has been in the internet business since 1996, and understands how SEO has changed over the years. So what does that mean for your business or organization? It means that unless you have the experience and the SEO know how, you could actually hurt your business if you don’t have a clue about Search Engine Optimization.

Bad SEO can include everything from bad grammar and poor spelling to copying text word for word.

Repeating the keyword over, and over, and over, and over, well, you get the idea, is bad for SEO as well.

Knoxweb has the tools you need to ramp up your social media campaign and your internet marketing, and if you are literally floating in the deep end, especially when it comes to online marketing, it’s time to call in the experts from Knoxweb. Knoxweb understands how frustrating social media can be and can help you get on the right track.

If you would like more information regarding Social Media Check In, Search Engine Optimization, or anything else that is web related, call or click and schedule an appointment with the Social Media Check In experts from Knoxweb today.

Internet Marketing for Your Business 2016

Online Marketing

Internet Marketing has certainly changed over the years, heck, all marketing has changed over the years, and if you are still living in the dark ages placing overly priced ads in periodicals, newspapers and phone books, you may want to rethink your advertising and marketing strategy.

According to Knoxweb, who has been in the internet and computer business since 1996, Internet Marketing has changed the way people do business, but if you had told Knoxwebs clients back then that the majority of their advertising budget would be going to the World Wide Web, they would have thought you were out of your mind. The internet has changed everything, but especially marketing.

The Beginning of Internet Marketing

The early search engines, such as Lycos, AltaVista, InfoSeek, Yahoo, and WebCrawler made huge strides when it came to searches in the digital revolution, but things didn’t really start picking up until Google arrived on the scene in 1998.

Since its evolution Google has become the most popular search engine on the planet and with tools such as AdWords in 2000 and content targeting in 2003, everything online has changed.

Google Got a Brain

In 2004, search engines were beginning to use algorithms to make online browsing more personal. The impact of algorithms on businesses and organizations has become huge as Google and the rest of the search engines are teaching people a new way to sell and communicate. Google crawls and indexes billions and trillions of web pages on the net making the ones that are the most relevant instantly accessible via a voice or traditional search. When Internet Marketing is done the right way, your brand can reach anyone 24 hours a day, seven days a week.

Search Engine Optimization Got More Intelligent

Going main stream in the middle of the 1990’s, website optimization for the search engines became an important, if not essential, advertising and marketing tool on a global scale.

Back in the day, link spamming, article submissions and keyword stuffing were the norm until Google got smart and realized that it needed to get back to its mission, which is to provide content to the masses that is easy to read, unique, educational, and informative.

The Wave of Social Media

If you follow the Knoxweb blog, you will know that Social Media is here to stay. MySpace was the norm in 2004 but when Mark Zuckerberg came on the scene, social media became the new way to connect with brands, spread news, complain, influence others, and shop. Thanks to Facebook, companies began to take notice and be aware of their online reputation, which is now more important than ever.

Today there are hundreds of social media outlets where you can build your brand using Internet Marketing. Twitter, Pinterest, Instagram, YouTube, LinkedIn, and the fastest growing social media network Snapchat are changing the way that people advertise. Social media is one of the most important parts of internet marketing and should always be including in your internet marketing strategy.

If you are still living in the marketing dark ages, call or click and schedule a no obligation Internet Marketing consultation with the experts from Knoxweb.

Internet Marketing really is the future, call or click and schedule your appointment with Knoxweb today.

A Mobile Friendly Website is Crucial

mobile friendly website

A mobile friendly website is more than just convenience. In fact, if your website isn’t user friendly, it could be affecting your SEO.

Search Engine Optimization has come a long way since the beginning of the internet, with Google changing its algorithms as many as 500 times every year. Of course, Google isn’t public about all of its changes, but according to Knoxweb, having a mobile friendly website is one of the most important.

Back in 1997, there were only about one million websites. Fast forward to 2016, and there are approximately 150 million. In 2007, eleven years after Knoxweb opened its doors in 1996, there were one million mobile websites. That number is estimated to reach over 150 million by the year 2017.

Although the World Wide Web was born on a PC, times have changed with over 3 billion Smartphone’s used worldwide. These days it is not surprising that some people’s very first experience on the internet could very well be with a tablet, Smartphone or Smartwatch. Not having a mobile friendly website is like committing suicide when it comes to your business and organization.

The Information Highway

People want services and information yesterday. People on a mobile device want fast results and if you do not have a website that is mobile friendly, you will lose valuable business. If you are not mobile friendly, you are missing a massive opportunity when it comes to attracting new business.

Why Mobile Friendly?

Smartphone’s and tablets are more affordable than ever with nearly every person in the world owning one, or looking to purchase one. Mobile devices are used to locate businesses, read menus and to find the best prices on sales and services in the local area. If you have a mobile friendly website, it is easy for people to find you and your business or organization.

Mobile Internet Popularity

Studies show that nearly 40 percent of people who own a mobile device use it for the internet giving you and your business a massive opportunity.


Because the screens on mobile devices are different, the site design has changed accordingly. Knoxweb explains that a mobile friendly website is an affordable necessity, which is no longer an option.


Mobile device users are no longer purchasing a separate GPS device as most are now using Smartphone’s and tablets to locate businesses and organizations. If you don’t have a site that is mobile friendly, you could be losing a customer who is just down the street.


If you have a mobile friendly website, it is also helping with your Search Engine Optimization. SEO improves your ranking on the web, especially on mobile friendly engines such as Bing and Google.

User Experience

Mobile friendly websites give the user a better experience with the number of people accessing those sites increasing every day. Having a mobile friendly website that is fast and easy to use will boost your bottom line.

If you aren’t mobile friendly, call or click and schedule an appointment with the mobile friendly website experts from Knoxweb. Being mobile friendly really is crucial.

Call or click and schedule an appointment with the mobile friendly website gurus from Knoxweb today.

SEO and the Hummingbird Algorithm


SEO or Search Engine Optimization is meant to be used as a tool, however, if you follow the Knoxweb blog, you will have learned that SEO is continually changing with Google making about 500 algorithm changes every year.

Although they are not admitting it, do they ever, experts are saying that the Hummingbird algorithm has been changed once again. Those same experts are saying the same thing about Panda.

What is Hummingbird?

Launched in September of 2013, Hummingbird was created to break those old search engine habits of typing in short and to the point questions. Hummingbird utilized new technologies while combining them with the older features of the algorithms that already existed such as Panda and Penguin.

Back then, Google was calling Hummingbird the greatest algorithm to date taking long tailed keywords, deciphering them and providing users with results that answer the particular question.

Google has always been about the, “User experience,” and by creating the Hummingbird algorithm looking for content was always on the cards. Knoxweb explains that Google has been around since 1998 and has collected what some people believe could be the world’s largest knowledge base ever recorded. At the time of this post, knowledge is being gathered by Google, cross-referenced, and categorized in literally thousands of ways before being stored.

With so much knowledge, it was inevitable that the powers that be at Google would discover a way to gather the information with an appropriate algorithm that would decipher all of the context in every word that is typed in the search bar.

No Surprise here

The new Hummingbird algorithm may have been a surprise to the vast majority, but there were many who knew it was coming. Those people are the ones who were using Google’s Conversational Search. Conversational Search was rolled out almost two years before Hummingbird launched back in 2011.

Conversational Search

According to Knoxweb, Google users would have noticed a tiny microphone icon that was located in the upper right hand corner of the search box. When a user clicked on the microphone, as long as the computer was configured properly, it would be typed into Google’s search box with the question being displayed on the screen along with Google’s results. Google even talked back to users.

So what’s next?

Fast forward to 2016 and Hummingbird has evolved meaning that your content is the name of the relevance game. Rich and deep content is what Google is striving for when it comes to Hummingbird and search engine results.

Because more and more people are using conversational phrases for searches, especially on mobile devices, the questions have become longer. Google created Hummingbird to deal with those long question like queries such as, “Where is the nearest, how to,” and, “Where can I get.”

Google had no choice but to come up with an algorithm that incorporated longer phrases as one or two keywords only provided different results, and not necessarily the best results, to the user.

If all of this is over your head, you aren’t alone, and that is where Knoxweb comes in. Knoxweb are the SEO experts and can take your website from a no show on the page to a ranking website on Google.

Keeping your page rank up is crucial if you want to see more sales. Call or click and schedule an SEO appointment with the experts from Knoxweb today.