Category Archives: Business Development Knoxville

Common SEO Mistakes 2017 That Can Be Avoided

SEO mistakes

SEO mistakes are quite common, especially when you consider that Google and the other search engines are constantly changing their algorithms to make searches more user friendly. It is nearly impossible for businesses and organizations to keep up with the changes, and that is where the Search Engine Optimization team from Knoxweb comes in.

Staying on top of SEO is imperative if you want to boost your SEO on the search engines. Below are a few things that may help your Search Engine Optimization.

Long Tail Keywords

Knoxweb explains that using long tail keywords is the best way to drive the traffic that you want to your website. Publish unique long form content with long tail keywords and phrases and you will see a boost in your ranking. Long tail keywords can also help if you are using a pay per click system.

Focus on Inbound Links

Use search engine friendly SEO tactics. One of the biggest SEO mistakes is ignoring other businesses and organizations that can help your bottom line. Develop relationships with other websites, blogs, and affiliates and don’t forget the all-important reviewers. When you have strong ties with others in your field you will be seen as an authority and an influencer. Free tools, resource guides, reviews, and guest bloggers can all boost your profile when it comes to inbound links.

Focus on Voice Search and Being Mobile Friendly

According to Knoxweb, Google has already begun mobile first indexing. Simply put, that means sites that are user friendly on all devices will get the best SERPS or search engine result pages. The first step in online marketing is to make sure that your website is mobile friendly. If you don’t have a mobile responsive website, you are making one of the biggest SEO mistakes in 2017.

Local SEO is Vital

Size doesn’t matter when it comes to local marketing, even franchises need to put more effort into local online marketing. Target your local market and your demographic if you want people to find you in a local search.

It’s More Than Words

With enriched media, especially video, taking the online world by storm, it is important to expand your content beyond keywords and the written word. If you don’t include photos in your blogs and posts, you will have trouble being seen. You can have the best article on the web, but if nobody is reading it, what is the point? Consider posting product reviews, live Facebook feeds, or videos. Video promotion is a great way to boost your Search Engine Optimization.

If you are guilty of SEO mistakes, call, or click and schedule a no obligation Search Engine Optimization consultation with the online marketing experts from Knoxweb, you really will see a difference in your ranking.

Call or click now.

Social Media Marketing Strategies Dos and Donts

social media marketing strategies

If you follow the Knoxweb Blog, you will know how important social media marketing strategies are for your business.

Following the ever-changing unwritten secret algorithm updates on Google and Facebook, not to mention the other social media sites can be a nightmare, but not when you work with the team of social media marketing strategies experts from Knoxweb.

Knoxweb has been around since 1996, and can help you understand social media strategies and how they work.

Good businesses understand the power of social media. When you use social media effectively, you are building your brand. When you connect with your customers and clients on social media, you will be personalizing your brand. When followers recognize that you have a more personal side and aren’t all business, you can truly boost your online presence.

Below are some do’s and don’ts when it comes to social media marketing strategies for your business or organization.

In 2016, a report from the Social Media Examiner revealed:

  • 85 percent of online marketing firms have no idea how to connect with followers
  • 92 percent of social media marketers don’t understand what works and what doesn’t
  • 86 percent of professional social media marketers have no idea how to measure ROI
  • 86 percent don’t understand the tools that are available for social media marketing

The Do’s and Don’ts

Do post regularly-Post content that is informative and relevant to your business and share content that you think would benefit your company.

Don’t post content that is too personal- You can Tweet about your upcoming sale, but you may want to keep your family tweets private. There is a fine line between personalizing your business and posting photos from your best friend’s bachelor party.

Don’t abandon your social media pages-You may be posting great content, but if you aren’t responding to comments left by your followers, you will lose business. Check your social media pages often to avoid the social media website graveyard.

Don’t mislead your audience-If you are trying to please everyone you will lose business. Target your demographic with unique posts that are relevant to your target audience. If you try to please everyone, you will be wasting time and money.

Do your due diligence-Understand and know your audience. Tailor your products and services to address their needs. Research the competitions business pages and know what works for them and what doesn’t.

Don’t delete negative reviews-You may be tempted to delete a negative review, but on the contrary, those bad reviews can actually help your business. If you see a negative review respond to it. According to recent research, businesses that respond to negative comments on social media have a better chance of rebuilding the buyers trust.

Don’t automate your business pages-Although it’s important to streamline your social media marketing strategies, be careful with automation. If your followers see you Tweeting the exact same post that you shared on Facebook, they may not Tweet back as often.

Do show your brands personality-When you show off the unique style of your business or organization you will see an increase in followers. Show your fans what you are interested in. If you have a Little League team or sponsor a local charity let your followers know about it. When you show off your brands personality, your followers will begin to see your personal side without being too personal.

If you would like more information regarding social media marketing strategies, call or click and schedule a no obligation social media marketing consultation with the experts from Knoxweb.

Social media doesn’t have to be a nightmare. Call or click and talk to Knoxweb today.

The Worst Social Media Marketing Mistakes 2017

social media marketing mistakes

Social media marketing mistakes are avoidable, but if you are still not getting the results you want and need, Knoxweb can help. Knoxweb has been in the web business since 1996 and understands the ever-changing world of social media marketing.

Facebook, Instagram, Twitter, Pinterest, YouTube, and other popular social media websites are constantly updating their algorithms to give users the best results, however, if you aren’t up with the changes, your business or organization could suffer.

Below are some of the most common social media marketing mistakes to avoid.

Have a Plan-Jumping into the deep end without a plan could be the end of your social media presence if you do not have a plan. You may be gung ho in the beginning, but if you aren’t responding to comments and questions from your followers, your pages will quickly become a vast wasteland with users wondering why you never respond. Make sure you have a solid plan when it comes to your social media marketing strategies.

Spamming-You know how annoying spam is when it comes to email, but the same can be said for social media. Throwing up links to your website without adding interesting content including photos and videos is one of the fastest ways to lose followers. Make sure that your posts are unique and thought provoking if you want to avoid being known as a, “Spammer.”

Multiple Profiles-If you think that posting multiple pages on Twitter and Facebook is a great idea, think again. One of the biggest social media marketing mistakes is to create multiple profiles that link back to your website. In the first place, multiple profiles are a big social media no no and against the rules of the World Wide Web. Put your efforts into one amazing page where you can get to know your followers.

Little or no Interaction-You may check your business page social media profiles a couple of times a week, but according to Knoxweb that isn’t enough for a successful social media marketing campaign. You can attract a ton of visitors with unique and interesting content, but if you don’t connect on a regular basis, those users will go elsewhere.

No Followers-One of the biggest social media marketing mistakes that businesses and organizations make is keeping followers. You may have great content with pictures and videos, but without any followers, there will be no sharing. If users aren’t sharing your content, it’s time to create a marketing plan to get more people to like and follow your page.

Random Bookmarks-Knoxweb recommends social bookmarking, just don’t go crazy. If you are booking marking sites with links that lead back to your website, you could be asking for trouble. Just like hashtags, bookmarks should be used sparingly.

#Hashtags-A dozen hashtags will not do you or your business any good. Create hashtags that are relevant and make sense. Do your research and find out what the competition is hashtagging about.

Targeting-According to Knoxweb the most important social media marketing strategy is targeting your audience. You may have found some great content that you would like to share, but if you are targeting teens and your post is more relevant to seniors, you aren’t building a viable audience.

Knoxweb are the experts when it comes to SEO strategies and can help you avoid social media marketing mistakes. Call or click and find out how you can build your social media relationships.

Call or click and avoid those social media marketing mistakes today.

Social Media Trends Continue in 2017

social media trends

There were plenty of social media trends and changes in 2016, with new features, brand opportunities, and consumer preferences topping the list. Now that 2017 is nearly half over, there are social media trends that will continue to evolve and even surprise.

According to Knoxweb it is impossible to know where the marketing landscape will be in December, however, there are some social media trends to be aware of.

Lenses

The facial filters used by Snapchat make engaging and interacting unique, however, it will not be long before the competition comes to the table. Facebook started testing its facial lenses last year.

Instagram Stories, which launched last year and acquired 100 million active users within the first 60 days of release, is watched by 20 percent of the 600 million Instagram active users every day. This is putting a huge amount of pressure on Snapchat to maintain its space in social media. Knoxweb explains that the competition is only going to increase with the popular social media site going public. With 150 million active users last year and 41 percent of adults in America aged between 18 and 34, Snapchat isn’t going anywhere soon.

Customer Service Chatbots

Everyone knows how important customer service is, and with the number of social media messages requiring a response growing by 18 percent in 2016, brands are looking for engaging ways to boost their customer service resources with more and more companies and organizations turning to chatbots.

Facebook Messenger and Slack are using chatbots to talk with consumers, answer questions and to provide information on products and services. These chatbots reduce response time and increase communication.

Paid Content Supreme

Social media algorithms have one purpose, to make people happy with what they are seeing in their social media feeds, but algorithms are making it tough for businesses and organizations when it comes to organic content.

The need for engaging content has never been more extreme. Users want engaging content that has a purpose whether it is organic or paid.

No More Automation

One of the biggest social media trends for 2017 will be less automation thanks to effective tools. People what humanistic and real interactions and will know if the automation is robotic. Unless businesses and organizations are using chatbots, they should steer clear of automated social media engagement. Instead of using an automated response, Knoxweb recommends that you:

  • Listen to your clients and customers
  • Create social media campaigns that allow you to interact with your consumers
  • Build a following organically with better relationships
  • Avoid messages that may be untimely when it comes to current events
  • Be personal
  • Respond like a human

Social Shopping

Instant purchases on social media are growing as the networks are making it easier to sell to clients and customers. Knoxweb explains that 57 percent of users are more apt to purchase from a brand that they follow on social media. In addition, 75 percent bought something because they saw it on Facebook, Twitter, or Instagram. Social media has changed the world of shopping and can really increase sales. However, brands cannot promote their products and services without engagement. Interaction is still very much a part of the equation when it comes to social selling.

If you would like more information regarding social media trends, call or click and talk to a professional from Knoxweb. The team from Knoxweb understands social media trends and can help steer you and your business or organization in the right direction.

What Does a Mobile App Cost 2017

mobile apps

Ask any mobile web design expert about mobile app cost, and you will get the same response, every app is different. According to Knoxweb, it’s like asking the price of a new car. It all depends on what kind of vehicle, or app in this case, that you want to create. The cost of a mobile app could set you back a few thousand or a few hundred thousand dollars depending on the variables of the mobile app.

Prices remain sporadic because mobile app technology is fairly new, but constantly evolving. A good example would be the hybrid app, which helped lower the cost of small business mobile app development from $49,000 to $38,500 back in February of 2015.

Knoxweb has been in the web world since 1996 and has the experience and the tools that allow affordable app production for your business or organization. As new strategies and tools emerge, the cost of app production will continue to drop because mobile web developers have the ability to leverage the tools for time frame and overall cost reduction. As mobile continues to evolve it will become easier and more affordable to develop apps. That means your business or organization will not have to wait months to see their mobile app in the app store.

Plug and Play

Knoxweb explains that plug and play allows small business owners to build their own app. You will find dozens of premade functions including clean templates and much more. However, although it may seem like doing everything in house is a good idea, you may want to consider finding a reputable mobile app development company that will work with you. Knoxweb cuts out the middleman and does everything in house so you don’t end up spending more than you have to.

If you want to protect yourself, it’s important to do your research. Your due diligence will pay off when it comes to the true cost of a mobile app.

Ask Questions

Regardless of who you are meeting with to discuss your mobile app, even if it is on Skype or video chat, you need to be prepared with a list of questions. Knoxweb recommends that you be prepared and if any of your questions are met with hesitation it’s time to move on to the next mobile app development company on the list.

Some of the questions to consider include:

  • Who will be in charge of the project?
  • Who will actually be working on my app?
  • What mobile apps have you designed or created
  • How much will it cost?
  • How long will it take to build the mobile app?
  • What code will be used, native or hybrid
  • How much will it cost to build the iPhone app?
  • How much will it cost to build the Android App?
  • Who will handle development and engineering?
  • How will the app development cost be calculated?
  • How can I work on the cost of my mobile app?
  • What is the average price for a mobile app with your company?

The overall price is just the tip of the iceberg. In the next Knoxweb blog, you will learn more about the cost and time frame of each stage of development and what you are really paying for when it comes to a mobile app.

Subscribe to the Knoxweb blog today.

Mobile Apps Future 2017 and Beyond

mobile apps

The world of mobile apps has certainly changed, especially when you consider that mobile apps haven’t been around for that long.

According to Knoxweb, when Steve Jobs introduced the very first Macintosh he predicted the explosion of this new digital system. Jobs proclaimed that it would be like a record store where you could download software over phone lines. Mr. Jobs saw app stores and mobile apps emerging quickly. The first emerged from the game Snake debuting in 2008.

Fast forward to 2017, where mobile apps are used for everything from gaming and telephony to utilities. There are apps used to dominate your experience, and apps that are your, “Home screen.” These days’ mobile apps are used to maximize your experience without taking over your attention. So what’s next?

Content Volume

Because there is so much content produced, it will eventually lead to managing mobile apps differently. A new concept that is proving to be quite persuasive and something that is already being used by Facebook and Twitter is the, “Card.” The card allows your content to be presented consistently, and with mobile becoming more wearable, it is imperative that intelligent aggregation takes place in order to fuel the innovation of the mobile app.

Every Screen

Knoxweb explains that multiscreens will become every-screen with mobile app developers designing a single mobile app for all devices and not just mobile and desktop. Web designers are coming up with a single experience that will allow the user to stretch across any web connected terminal. This type of application would be used with the card system so that users can connect anywhere in the world.

Customizable Mobile Apps

Some analysts believe that apps as you know them now will no longer exist being replaced by services and brand names that will provide you with actionable insights 24/7. It will be like your own personalized newsfeed that is loaded with the products and services that you want and use. Everything will be presented in real time when you need it most.

Emojis

Marketers are discovering that one of the biggest ways to entice people of all ages is with Emoji apps. The apps that gained popularity with the coveted millennial market are influencing younger and older generations as well. Generation Z, the eldest of the millennial’s’ with men and women in their mid thirties, grew up with social media and a digitally connected world.

Connecting with text, images, and emojis that give users emotions such as a heart, a smile, or a wink is fun and breaks up boring text messages. Smart businesses and organizations are using emjois to communicate with their desired demographic infiltrating mobile devices.

One of the most popular communication trends is now the popular way to brand products and services. Facebook offers brands opportunities to showcase products and services with emojis in its messaging app.

The future of mobile apps remains to be seen, but according to Knoxweb will continue to become increasingly seamless, regardless of the device that is being used.

If you have been considering a mobile app for your business or organization, Knoxweb can help. Call or click and schedule a no obligation consultation with Knoxweb to discuss mobile apps.

Call or click now and find out if mobile apps are right for your business or organization.

Entrepreneurs Really Can Get Burned Out

entrepreneurs

According to Knoxweb, about 5 percent of businesses and organizations will fail in one to four years, and although most business owners and entrepreneurs do nearly everything they can to stay afloat, most will end up being burnt out. Why? Because most entrepreneurs will focus on technology instead of running their new business.

The Startup

Knoxweb explains that most entrepreneurs begin their career life as an employee, and although you may be great at what you do for a living, you will eventually get tired of giving all of the money to the owner of the business. Once you get to that point, you will think about starting your own business doing what you do now. However, this time you do not have to share your profits or your work with the owner of the business. You are the technician and caretaker of your own business.

After about 12 months, you are happy that your clients and customers are happy and that you are making a good living, but there is a problem, especially if your company is growing and you need to hire more employees to keep up with the workload.

As the work grows, so does your team, but when new people are hired, the work could become sloppy. If that happens, you, the entrepreneur, will spend the majority of your workday correcting mistakes. Although your staff may resent you for it, you are the person in charge. Unfortunately, if this pattern continues, you will begin to despise what you do and begin to criticize others.

Somewhere along the line your number one team member, the key player, decides that he or she has had enough or has been offered a better position. When your number one employee leaves, you will end up running your business and being burned out in the process. Trying to please everyone never works. You keep dropping the ball and feeling that something has to change or your company will close its doors.

Three Options

In life there are usually three options, change what you don’t like, accept it, or leave it. What isn’t a great option is sitting around wishing or hoping that you can change it, but not doing anything about it, wishing you could leave it, but not doing so and lastly, not accepting the situation. That’s the real struggle.

Accept It-Try to do the very best you can with the situation while feeling miserable every time you get up in the morning.

Leave It-Close the doors and go back to working as a freelancer or an employee.

Change It-Rethink your role and your business plan. Come up with something smarter and better.

Accepting the situation and leaving it are straightforward options that don’t take much planning, but if you want to change things, it will require effort. If you want to change your company, you have to change how you think and feel about your business and where you will fit in.

If you are one of those entrepreneurs who is feeling burned out, talk to the team from Knoxweb about helping you with your business or organization. Call or click today.

Internet Marketing Plan 2017

internet marketing

A new internet marketing plan can be yours now, and with the New Year just around the corner, there has never been a better time to boost your online presence with the help of Knoxweb.

Knoxweb understands the fickle world of the web and can help your business or organization with an internet marketing plan that will outshine the competition. Email marketing, strategic SEO, unique content, mobile app development, and of course, social media marketing are just a few of the services that the oldest and most established web design company in Knoxville has to offer.

Email Marketing

If you follow the Knoweb Blog, you will know that email marketing is still a viable outlet for your products and services. Email marketing can be used to build trust and loyalty while building solid leads and prospects. Email marketing can be used to keep in touch with current and past customers. Your email customers will have already developed a relationship with your business or organization giving you a leg up when it comes to your social media pages.

SEO

Search Engine Optimization is what drives your internet marketing plan, and if you aren’t incorporating white hat SEO into your content, Google isn’t going to like you very much. White hat SEO uses optimization and other web techniques and strategies that are directed towards a human audience. Black hat SEO puts its focus on the search engine disregarding Google’s mission statement, which is to put the user first.

Content

Content has and always will be the reason people go to your website. Users are looking for information that pertains to whatever it is they are looking for, and if that information is carbon copy to everything else that comes up on the first page of a search engine, your company will be passed by. Talk to Knoxweb about unique and informative content that will tell the world what you are all about.

Mobile App

These days having a mobile responsive website is essential to your internet marketing plan. However, do you really need a mobile app? There are all kinds of mobile apps on the World Wide Web that people use every day to find a restaurant in Pigeon Forge or a B & B in Gatlinburg, but getting an audience can be tough, especially if you aren’t sure what kind of mobile app you want or need. Schedule an appointment with Knoxweb who can steer you in the right direction and determine if you really need a mobile app or just a better mobile website.

Social Media Marketing

Knoxweb understands the power of social media, but also knows it takes time. YouTube, Facebook, Twitter, Pinterest, Instagram and the newest and fastest growing kid on the block Snapchat are just a few of the social media networking sites that can help your internet marketing plan. Talk to the social media guru’s from Knoxweb about a solid social media marketing plan that you can include in your internet marketing strategies.

January 1 2017 is fast approaching and if you want to step up your internet marketing strategy for next year, call or click and schedule an appointment with the team from Knoxweb who can help you come up with a solid plan for your business or organization.

Call or click today.

Email Marketing Strategies 2016

email marketing

Your email marketing strategy is in place, but how do you make it work for you and your business or organization?

According to Knoxweb, email marketing isn’t dead, and if you aren’t using it to its true potential, especially with the explosion of social media, your business could be losing money.

 

Social Media

There are literally hundreds of social media websites online with some targeting to specific demographics. You can use email marketing to find your market. This will minimize your efforts when it comes to establishing social media pages that will grab attention. This will encourage your followers to share your pages.

It’s Not Groundhog Day

Stop sending out the same weekly or monthly newsletters and create a fresh new email marketing campaign that utilizes all of your online marketing tools. Talk to Knoxweb about a video campaign and optimize it on Facebook, Twitter, Instagram, and Snapchat. There are dozens of ways to spruce up your tired email marketing strategy.

Keep Track

Start a file and keep those compelling marketing emails separate from the rest of your inbox. If it visually pleasing or had a compelling subject line make note of it and include those same elements in your next email marketing campaign.

Content is King

If you want a strong call to action in your next email marketing campaign talk to Knoxweb. Blog posts, social media posts, tweets, and emails are the heart and soul of successful email marketing campaigns, and if you want to get your message across, hire a professional writer that can help you sell your products and services.
Lists-Not all subscribe for the same reason Build your lists and target specific users.

Reward your Customers

Reward your loyal customers and create a VIP list for your most valuable leads. Target those people with specific emails that offer VIP’s special discount coupons and include them on, “Not yet released,” new products.

Everyone is a potential lead. Knoxweb believes that you should always keep track, but make sure to market those leads separately from the leads that are already happily using your product or service. Keep two lists as you will want to target those potential customers using social media marketing. Customers who have already purchased something from you don’t want to hear the same proposal as potential ones. Converted customers have already been sold. Your emails should be focused of value proposition or a strong call to action.

They’re Never Cold

Warm up those email addresses and keep a list of people who haven’t responded. Cold email recipients can be subtly enticed with bi-monthly targeted advertising that just may want them to load up your shopping cart.

No more Friction

According to Knoxweb, the less a person has to do, in other words, the less friction, the better. If you have grabbed the attention of a potential customer, you want them to get from point A to B as quickly as possible. You want to get their information as smoothly as possible.

Motivation

Growing your email-marketing list with customers and potential clients can be tough and time consuming. Working with an email marketing company can help you put more hard work into other areas of your business. Knoxweb explains that email marketing is just one part of the internet marketing strategy and when you work with a company that does it all your target market will be reached by using the latest email marketing, social media advertising and website design techniques that will help get you results.

If your email marketing campaign isn’t getting you results, call or click and talk to an internet marketing expert from Knoxweb today.

Video Marketing Reigns Supreme

Video Marketing

Video Marketing is still the King with marketing gurus on the hunt for the next big innovative idea that will spark interest and grab attention. To date, nothing gets a client more excited than video marketing, however, your video presentation has to reach out and grab their attention in seconds, or your potential sale will be clicking to the next video that Google is highlighting in the search engine results.

It’s 2016 and according to Knoxweb, Video Marketing is only going to get bigger. Video is past the stage of being a new and fresh marketing technique, and if you aren’t producing videos that highlight your business or organization, you could be shortchanging yourself.

According to recent statistics earlier this year, video featured on a website landing page can boost conversion rates by as much as 80 percent. If that isn’t enough to convince you, a staggering 92 percent of people who watch videos on mobile devices will share with others.

Since 1996, Knoxweb has been keeping up with the changes to help businesses and organizations stay in line with the times. Below are a few more reasons that you want to consider Video Marketing for your business or organization.

Appeal

With video marketing, you can appeal directly to your demographic. With properly produced video clips, you can present yourself in the best way possible in order to expose and build your brand.

Lazy Buyers

These days’ people don’t have the time to read long-winded descriptions about products and services. Potential buyers want to be able to point and click or watch a video to give additional information and to help make the final decision when it comes to loading up the online shopping cart. With videos, you can capture a larger audience potentially doubling your sales.

Boost Sales

Descriptive videos with a narrative or text will also increase your sales. Remember, people are visual creatures need to see something in action before making a final purchasing decision.

Trust

With video marketing, you will build a level of trust. People are always a bit skeptical when it comes to buying online. Just look at the scam websites on the World Wide Web and it isn’t surprising why. With videos, your clients and potential customers can see you or your product in action building a level of trust that you wouldn’t have with a picture and product description.

Traffic

If you use YouTube or other popular hosting sites for your videos, you will increase your popularity on the search engines. Try to write eye-catching descriptions and include a link to your website and your products and services pages.

Popularity

Add a video reviews page on your video hosting websites and your website information page. By doing so, you have a very good chance that people all over the planet will be able to see and buy your product. Unless you have a niche product chances are what you are selling will get lost in the multitude of online stores and websites. With video marketing, you can reach the top of the list when you produce and market good quality videos.

Knoxweb understands the value of video marketing and can help you come up with a good video marketing strategy that will help you and your online presence. Call for a no obligation video marketing consultation today.