A mobile friendly website should be an essential part of your online presence. Having a mobile friendly website will keep your customers and your potential clients happy, especially when you consider that mobile devices are taking over and have now become the number one choice for locating products and services.
These days’ people are using their mobile devices for everything from locating church service times to making reservations for dinner. Smartphone’s, tablets and the new Smart Watches are taking the world by storm, but if you don’t have a mobile friendly website, you could be losing sales.
According to Knoxweb, mobile device sales have exceeded desktop and laptop since June of 2013 and if you are still not friendly to mobile device use that’s three years of potential customers lost to your competitors.
What so great about a mobile friendly website?
If you don’t have a mobile friendly website take a mobile device and check out your website. Does it annoy you because you have to pinch and squeeze the screen to read your content? Well, if it doesn’t you aren’t taking an honest look at your website. People will leave your website as quickly as possible if it is impossible to navigate through.
It’s Wanted and Expected
It’s no longer, “Do I need a mobile friendly website, but how come I don’t have one already?” You may think you have a mobile friendly website, but if it’s slow to load and difficult to navigate there goes another customer. However, it doesn’t stop there. Your mobile friendly website needs to have pages that are clear and concise with unique and well-written content that highlights your products and services.
Google says, “Billions of times per day, consumers turn to Google for I want to know, I want to go, I want to do, and I want to buy moments, and at these times, consumers are increasingly picking up their Smartphone’s for answers.” In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
E-Commerce and Mobile go Hand in Hand
You’re crazy if your e-commerce site isn’t mobile friendly. People are doing all kinds of research using mobile devices including reading reviews. If you have great reviews on Yelp or some of the other review sites you will want to make sure that you are mobile friendly, otherwise all of those great reviews will end up as bad reviews especially if people can’t get to your shopping cart.
In a 2012 Google Survey, it was found that:
- Seventy Four percent of visitors were more likely to return to mobile friendly sites
- Sixty One percent were likely to leave if a site wasn’t mobile friendly
- Sixty Seven percent were likely to buy from a mobile friendly website
That was four years ago, you can only imagine what those figures are now.
These days people are on the go, and thanks to the humble cell phone can take their desktop or laptop with them. Today’s smart mobile devices can help people buy a gift and have it delivered in a day or check out the local gyms weekly schedule. Having a smart phone allows people to find you and your business wherever you are, however, if they find you and have to pinch and squeeze the screen on their smart device; you can kiss that sale goodbye.
If you don’t have a mobile friendly website for your business, or just aren’t sure, call or click and talk to a professional from Knoxweb who can help you come up with a marketing plan, including a new mobile friendly website that will help you build your business or organization. Call or click for a no obligation consultation today.
